H as hunter, hunter of fashion trends, which wants to underline the steady attention towards the research; 953 as the experience gained by the team since 1953 as far as the tricot. H953 expresses a desire of authenticity. It arises from the idea that an item can be merged with the personality of the person who wears it. Ideas and emotions give birth to non-conventional designed patterns; experimental and innovative as regards the taste, pure as regards the style. The sweater, a must of every man's wardrobe, is a transversal, vital, poetic item of clothing; it is the expression of a constant research, the result of the unfailing testing of a traditional classic, but still unexplored, subject from a contemporary point of view. The H953 collection are, indeed, a journey among daring creations, the research of styles and essentiality. Scents , evocative colors and emotions of precious yarns blend with an irremissible minimalism and cleanness, giving birth to sophisticated and trendy items of clothing. The tradition and the craftsmanship of the company, with its cutting-edge technology, give the textiles an exclusive style. Each H953 item is made, cared and manufactured in Italy, with Italian processing and materials, that's why the slogan "Thought and made in Italy".
H953 looks for, notices and documents everything appears from the road, the design, the art, the communication, the history; it draws creativity out of the screening of a city, of the learning, of the society, of the customs, among old polaroids, among the colors, the colors of the world.
H953 collects messages coming from a constant research of the taste all over the world. The method of survey is "from the centre towards the suburbs". So, the sweater H953 is unbelievably relative. The appeal, like every concept H953, appears original, authentic and transversal at the same time.